Maresco offers full service market research
and specializes in the following methodologies:
QUANTITATIVE RESEARCH
• Hall and in-home face 2 face tests
• Telephone interviews • Mystery shopping
• PAPI (paper aided personal interviews)
• CAWI (computer aided web interviews)
• CAPI (computer aided personal interviews)
SUBJECTS
• Product tests • Advertising tests • Concept tests
• Taste tests and more...
QUALITATIVE RESEARCH
Focus groups (consumer goods)
In-depth interviews (consumer, pharmaceutical,
medical in-the-field
A LA CARTE SERVICES
Multitple country co-ordination, design and translation questionnaires, professional fieldwork, coding,
data processing analysis and reports.
